Free
- Up to 50 customers
- Health dashboard
- 8 customer segments
- Cohort analysis
Customer Segment Insights
Spot loyal, at-risk, and dormant customers with industry-adjusted RFM benchmarks. Know who to nurture, who to win back, and who's already gone.
Free plan available · Pro at $29/mo
View on Shopify App Store →
See your store's health at a glance
Eight key metrics — from total customers and active rate to average order value and LTV — give you a complete picture of your store. Track segment movements over 1, 7, and 30 days to catch shifts before they become problems.
Know exactly where every customer stands
Your customer base split into 8 clear segments — Champions, Loyal, Potential Loyalists, New, Needs Attention, At Risk, Can't Lose Them, and Dormant. See the composition at a glance and jump to any segment's customer list with one click.
Track what matters over time
Monitor average order value, customer LTV, and repeat purchase rate with 6-month trend charts. Spot growth patterns and catch dips early — all on a single dashboard.
Measure retention, month by month
Cohort retention analysis shows exactly when customers drop off. Compare monthly cohorts side by side to see whether your retention is improving or needs work.
Dive into individual customers
Filter by any segment, sort by last order date or order count, and export to CSV. Every customer row links directly to their Shopify profile.
Set up in minutes
Choose your store type for industry-adjusted benchmarks, enable email and Slack notifications, and you're done. No complex configuration, no onboarding calls.
Simple, transparent pricing
Pro
$29/mo
- Unlimited customers
- Everything in Free
- Customer list & CSV export
- Email & Slack notifications
- Segment action guides
Frequently Asked Questions
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RFM stands for Recency, Frequency, and Monetary value — three dimensions that score customers based on when they last purchased, how often they buy, and how much they spend. RetainPulse uses RFM scoring with industry-adjusted benchmarks to automatically classify your customers into 8 actionable segments.
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Segments are automatically assigned based on each customer's RFM score. The thresholds adapt to your store type — a furniture store and a consumables store have very different buying cycles, and RetainPulse accounts for that.
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Different industries have different purchase patterns. A customer who buys once a year might be loyal for a furniture store but dormant for a grocery store. When you select your Store Type, RetainPulse applies benchmarks calibrated to your industry's typical buying cycle.
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Data is synced automatically once per day. Segment assignments, health metrics, and movement tracking are all updated with each daily sync.
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The Free plan supports up to 50 customers and includes the health dashboard, all 8 customer segments, and cohort retention analysis.
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Yes — on the Pro plan, you can filter customers by segment and export the list as a CSV file.
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Your data is processed on Cloudflare's secure global infrastructure. When you uninstall the app, all stored data is deleted. See our Privacy Policy for full details.
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RetainPulse works with all Shopify plans — Basic, Shopify, Advanced, and Plus.
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